Digital Marketing Specialist

Description

A Digital Marketing Specialist, or Digital Marketer, is responsible for helping maintain a brand by working on marketing campaigns. Their duties include performing market research, strategizing with other marketing professionals and creating content to aid in the success of marketing campaigns.

Digital Marketing Specialists should compare your company’s advertising techniques and offerings with those of competing businesses. They should help maintain a profitable message for your company and help with research to ensure your offerings come close to ideal price points to offer value to potential clients but still let you enjoy a thriving business. They should keep an eye on data that shows changing trends in advertising consumption and ensure that potential clients and consumers view your company’s ad projects and buy your products. Duties will often include the following:

Research advertising trends
Research competitors’ pricing and products
Decide on appropriate placement of ads
Determine what content will reach customers
Develop projects to create content
Publish digital marketing content online
Implement email marketing campaigns
Measure digital traffic
Monitor social media and Google Analytics