Digital Marketing

Description

Social Media Management
Manage company social media accounts.
Create and publish posts, images, videos, and promotional content.
Respond to comments and messages.
Monitor followers, engagement, and audience activity.
Digital Advertising
Create and manage online advertising campaigns.
Define target audiences.
Monitor advertising budgets and performance.
Improve campaigns based on results.
Content Creation
Prepare social media captions and promotional content.
Coordinate with graphic designers and video creators.
Create content calendars.
Ensure content follows company branding.
SEO
Help improve the company’s visibility on search engines.
Research relevant keywords.
Optimize website content.
Monitor search performance.
Website Management
Update website content when required.
Check landing pages and promotional information.
Monitor website traffic.
Report technical or content issues.
Email & Online Campaigns
Prepare email marketing campaigns.
Manage promotional messages.
Maintain appropriate customer/lead databases.
Track campaign responses.
Lead Generation
Generate potential customer enquiries through online channels.
Monitor incoming leads.
Record and organize lead information.
Coordinate with the sales/customer service team.
Market Research
Research customer interests and online behavior.
Monitor competitors.
Identify new digital marketing opportunities.
Follow current online trends.
Analytics & Reporting
Track website traffic, engagement, leads, and campaign results.
Prepare weekly or monthly marketing reports.
Analyze which campaigns perform well.
Recommend improvements to management.
Brand Management
Maintain a professional online image.
Ensure marketing materials use consistent branding.

Protect the company’s reputation online.
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