Digital Marketer

Description

We are currently looking for an experienced Digital Marketer/Copywriter to assist in the planning, execution and optimization of Alta’s online marketing efforts.
B2B and B2C experience preferred
Delivers well-thought-out digital marketing calendars Alta Holding companies
Coordinating marketing budget and forecasting for all companies with final sign off from the Marketing Director
Creates and executes marketing plans to increase brand awareness, drive clicks and conversions
Oversees, manages and executes paid social and search campaigns from planning to completion stage
Works closely with the Graphic Designer to create the content needed
Plans and writes all copy for web and social
Conducts market research on competitors and analysis to understand customer preferences.
Day-to-day brand management for allocated brands
Retains marketing metrics and results of campaigns in order to optimize future campaigns or promotions while identifying opportunities for growth.
Ensures content, images, and other graphical elements are in line with requirements before seeking final approvals
Monthly reporting across all companies